Out-of-the-box ideas – hosted services in HT LiveMint

3rd November 2008

Phonon’s hosted services are listed in the Hindustan Times’ LiveMint.

One of Phonon.in’s latest offering is what it calls a click4call solution that connects customers with marketers, by punching in a phone number while surfing the Web. Immediately, a Web server makes a call connecting the visitor to the advertiser.

Founded in 2006 by Ujwal Makhija, the proprietorship firm provides so-called computer telephony integration, interactive voice response and mobile solutions. Makhija says Phonon’s success will depend on its execution skills as well as support to users. Firms such as OnMobile Global Ltd make for competition for the profitable Vadodara firm that topped Rs1 crore revenue mid-2008.

Phonon has an early mover advantage in India, says Rajesh Srivathsa, managing partner, Ojas Venture Partners, but “there exist quite a few companies that provide (such) solutions (overseas)”.

Deepti Chaudhary

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